An explainer video is a video that explains a business, product, service, or process. Explainer videos are designed to be simple and effective, feeding viewers with easy-to-understand information using clear and concise language and attractive visuals.
Statistics show that website visitors are 64% more likely to buy a product after watching an explainer video.
Take Dropbox for example, they converted 10,000,000 new users equating to roughly$24,000,000 in revenue per year by designing a simple home page, that consisted of two things: 1) an explainer video and 2) a download button.
As the attention of every visitor was directed to the explainer video, potential customers were able to watch and learn exactly how the Dropbox service worked. This led to a large increase in sign ups as more people understood how easy it was to use Dropbox.
Studies show that videos have a tendency to attract more attention compared to texts and static visuals. According to a research director at Usurv, “The important finding for digital and content marketers is that people tend to engage with video more deeply than simple text articles.”
Our brains are wired to respond to videos. Videos stimulate both visual and auditory senses, making it 58% easier for the brain to process compared to reading plain text.
With the advantage of the Internet, your explainer video is now easily shareable with people from all over the globe. About 70% of Internet users watch videos online. Thanks to social media platforms like Facebook, Instagram and YouTube, videos posted online are able to gain a great deal of exposure, especially when they are shared with friends and family.
Unlike traditional media, where your ad is taken down once the spot you’ve paid for expires, videos on the Internet remain for as long as you leave them there, at little to no cost.
According to Forrester, your site’s chance of appearing on the first page in a Google search is 45 times more likely to happen if you have a video up on your site. By ranking on the first page of Google, not only do you gain the attention of potential customers worldwide, your company’s credibility also goes up.
For an explainer video to be effective, it needs to look eye-catching and professional. For this reason, many businesses hire an experienced and highly skilled agency like Buzzworks to help them get the job done.
